Our Values

We Are Against Animal Cruelty
We do not test our products or ingredients on animals. And we do not believe in using suppliers that do. It’s unethical and should be stopped. Right now.

We Source Organic Ingredients
We believe in using 100% organic, natural ingredients that are free from harmful additives, synthetics and chemicals. Our ingredients are sourced from environmentally sustainable resources. Where possible they are certified to the highest quality available and have been selected for their natural purity and potency.

We Use Quality Approved Ingredients
We use the best quality grade ingredients that are currently available. Where possible we support local suppliers. Often these ingredients are more
expensive but we feel that this is reflected in the quality and value for money of our products.
 
We Manufacture in the UK
To minimise our carbon footprint and to maintain our high standards, every Pure product is created, developed and manufactured locally in the United Kingdom.

We use Biopolymer bottles made from sugarcane
Our Biopolymer bottles are produced using the waste of sugarcane. Conventional bottles use fossil based raw materials such as oil or natural gas. Bottles made from sugarcane help to reduce greenhouse gas emissions and reduce deforestation.